Media Publishing
Case Study: Digital Transformation for Immediate Media
Immediate Media
Client Overview
Immediate Media is a leading UK-based media company specialising in special-interest content across multiple platforms, including print, digital, video, podcasts, apps, live events, tools, and services. It engages over 26 million passionate consumers each month, offering world-class content and innovative products and services.
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Customer Base
Engages with over 26 million consumers monthly.
Global Reach
Primarily operates in the UK, with a focus on special-interest markets.
Employees
Employs over 1,300 professionals across eight divisions.
Revenue
Formed in 2011 through the merger of Magicalia, Origin Publishing, and BBC Magazines. Acquired brands like hitched.co.uk and Jewellery Maker.
Profit Before Tax
Not publicly disclosed.
Products & Solutions
70 brands and magazine titles, including Radio Times, BBC Top Gear, Good Food, and many others.
Market Presence
Recognised as a leading publisher in the UK, with a diverse portfolio of brands catering to various special-interest sectors.
Technology
Invests in digital platforms and e-commerce solutions to enhance user engagement and monetization strategies.
Industry Recognition
Known for its high-quality content and strong consumer engagement across multiple platforms.
The Challenge
Immediate Media was undergoing a digital transformation programme and faced a challenge in migrating existing and new brand projects to a new platform. The aim was to optimise the user experience while adopting a mobile-first approach for all platforms. This required a complete overhaul of their design system to accommodate both legacy and new applications.
Previous Approach
This was the first time Immediate Media was undertaking such a large-scale migration and digital transformation programme. The company recognized the need for external support to implement consistent UX design practices across their existing and new products migrating to the new platform.
Impact of the Challenge
The Solution
As the Senior UX Architect, I was tasked with auditing existing and new products, and identifying opportunities to improve user experience. The solution involved the following steps:
- Applied global best practices for UX & UI design.
- Developed a Style Guide for the Fabric Framework to ensure consistency across all brand platforms.
- Delivered UX & UI design solutions that adhered to the mobile-first approach while improving usability and accessibility across desktop, tablet, and mobile platforms.
Key Deliverables
User Experience (UX) & UI Components
- Desktop, Tablet, & Mobile UX
- Business Requirements & Logic
- Information Architecture
- Research Insights - Real-time Customer Research
- End-to-End Wireframe Design
- UI, GUI & Design System
- High-Fidelity GUI Designs
- End-to-End UX Solution Journeys
- End-to-End Prototypes & UI Designs
Development Contributions
- Experience Design & Research
- Product Design Leadership
- Team Collaboration & Leadership
- UI Interface Design & Architecture
- Usability & Accessibility Enhancements
- Interaction Design Implementation
The Results & Impact
- Successfully delivered an intuitive, slick new GUI for Immediate Media's core brand platforms: RadioTimes, YouandYourWedding, and BBC GoodFood.
- The mobile-first approach significantly improved the user experience across all devices, driving higher engagement.
- The project was delivered on time, reducing previous delays and enhancing project efficiency.
- The newly designed platforms now offer increased value for employees, clients, and the business by improving usability and providing a more seamless experience.