Production & Broadcasting
Case Study: Carbon Footprint Application UX Design
Nuevo
Client Overview
Nuevo is an innovative company focused on creating digital solutions that promote sustainability and environmental awareness. They specialize in developing applications that empower users to track and reduce their carbon footprint, contributing to a more sustainable future.
View full client details
Customer Base
Environmentally conscious consumers and organizations.
Global Reach
Global user base with a focus on Europe and North America.
Employees
A lean team of developers, designers, and environmental experts.
Revenue
Not publicly disclosed.
Profit Before Tax
Not publicly disclosed.
Products & Solutions
Carbon footprint tracking applications for iOS and Android.
Market Presence
An emerging leader in the sustainability app market.
Technology
Mobile technologies (iOS/Android), cloud data analysis, and gamification mechanics.
Industry Recognition
Recognized for its user-friendly approach to environmental tracking.
The Challenge
The company encountered a challenge during their digital footprint application journey. They needed to create a unique user experience to stand out from competitors in the Carbon Footprint space.
Previous Approach
To address this issue, the company sought out SME support to ensure consistent UX design for the new Carbon Footprint application.
Impact of the Challenge
- The impact of this issue was significant, as any delay could affect commitments and timelines.
The Solution
I was engaged as the Lead UX Designer and tasked with auditing existing documentation, and competitor applications, and collaborating with the team to craft a new product to enhance the user experience for the new native mobile application on iOS and Android.
- Collaborated with a contingency team to provide comprehensive UX design solutions.
- Delivered a complete end-to-end solution for the application.
Key Deliverables
User Experience (UX) & UI Components
- Business Requirements & Information Architecture
- Figma End-to-End Wireframe Design
- UX Business Analysis
- High-Fidelity GUI Designs
- UX Journeys & Personas
- End-to-End Mobile iOS/Android Prototypes
Development Contributions
- UCD Experience Design
- AI Research
- Cross Collaboration & UX/UI Design Consultancy
- Business Analysis
- Usability & Accessibility Enhancements
- Design System Implementation
The Results & Impact
- The project was back on track with a new user experience solution.
- The solution provided substantial benefits for both the organisation and customers.
- The client was very satisfied with the final delivery, leading to positive feedback.