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Case Study: UX & UI Unification for Dye & Durham

Dye & Durham

Case Study: UX & UI Unification for Dye & Durham

Client Overview

Dye & Durham is a global leader in legal, property, and business software, serving over 60,000 professionals across five continents with innovative, AI-powered solutions.

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Customer Base

60,000+ legal professionals worldwide

Global Reach

Clients across five continents

Employees

1,200+ professionals globally

Revenue

30+ companies acquired to expand services

Profit Before Tax

No public data

Products & Solutions

15+ solutions for legal, property, and financial sectors

Market Presence

Trusted by over 5,000 leading law firms and financial institutions

Technology

Leveraging AI, cloud computing, and advanced analytics

Industry Recognition

Top legal tech provider with 90%+ customer satisfaction

The Challenge

Following the acquisition of over 30 companies, Dye & Durham faced the challenge of creating a unified user experience across a diverse range of products. With multiple branding styles and disparate systems, the goal was to consolidate offerings into a single cohesive solution: The Unity Platform. Additionally, the company needed to develop and launch two complex applications, SDLT (Stamp Duty Land Tax - HMRC) and DRS (Digital Registration Service - HMLR), under strict regulatory deadlines. Simultaneously, improvements were required for three Customer Matter Systems (CMS), including Brighter Law, alongside billing consolidation within The Core Platform to unify the overall experience.

Previous Approach

Prior efforts involved engaging external teams to maintain UX design consistency across platforms. However, a comprehensive and scalable unified UX strategy had not yet been fully implemented.

Impact of the Challenge

  • Risk of delays in launching critical applications and platform updates
  • Fragmented and inconsistent user experience across acquired products
  • Inefficiencies in design and development processes

The Solution

I was engaged as the UX & UI Lead Designer to lead the transformation, drive consistency, and align user experiences across all applications. Key activities included:

  • Conducting a comprehensive UX audit of existing platforms
  • Developing a strategic roadmap for platform unification
  • Performing competitor analysis to benchmark best practices
  • Help the wider teams adopt Artificial Intelligence in their workflows
  • Leading the UX and UI design of the SDLT and DRS applications
  • Designing the Unity Platform Landing Page
  • Collaborating with the Development Team to Craft the UI Front-end
  • Collaborating closely with global and contingency teams to ensure scalable solutions

Key Deliverables

User Experience (UX) & UI Design

  • Business Requirements Analysis
  • Functional and Feature Specification
  • Information Architecture Structuring
  • End-to-End Wireframe Designs (Figma)
  • High-Fidelity GUI Development & Design Systems
  • Persona-Based UX Journeys
  • iOS and Android Interactive Prototypes

Design & Development Contributions

  • User-Centred Design (UCD) Implementation
  • AI Research and Business Analysis
  • UX & UI Design Consulting and Mentoring
  • Accessibility and Usability Optimisation
  • Leadership in Cross-Functional Team Collaboration

The Results & Impact

  • Successfully delivered two critical applications (SDLT & DRS) on time
  • Launched the Unity Landing platform across multiple global regions
  • Established a scalable and reusable design system for future developments
  • Achieved a consistent user experience across acquired software products
  • Improved operational efficiency and reduced development cycles
  • Delivered measurable business value and enhanced client satisfaction

Keywords

User Experience (UX)
AI Artificial Intelligence
HMRC
HMLR
SDLT
DRS
Unity Platform
Brighter Law CMS
Billing Consolidation
UI Strategy
UX Research
Information Architecture
Interaction Design
Mobile Design
iOS
Android
Responsive Design
Enterprise UX
Platform Consolidation
AI Research
HTML5
CSS3
JavaScript
Angular
React
Flutter
Material Design 2 & 3