IT Consultancy & Technology
Case Study: Digital Transformation for PRISA-IBM (Los 40 Principales)
IBM (PRISA - Los 40 Principales)
Client Overview
IBM (International Business Machines Corporation) is a multinational technology and consulting company, known for its innovations in cloud computing, artificial intelligence, and enterprise solutions. IBM serves clients across various industries, providing hardware, software, and services.
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Customer Base
IBM serves over 400,000 clients across 170+ countries globally, including businesses in financial services, healthcare, retail, and government sectors.
Global Reach
Operating in more than 170 countries worldwide.
Employees
IBM employs approximately 350,000 professionals globally, with a strong focus on research, technology development, and consulting.
Revenue
IBM's total revenue in 2024 was $77.1 billion, with a significant portion coming from cloud computing, software, and consulting services.
Profit Before Tax
IBM's profit before tax for 2024 was $6.5 billion, largely driven by its software and services divisions.
Products & Solutions
Offers solutions across cloud computing, AI, analytics, blockchain, and enterprise software, including the IBM Watson AI platform and IBM Cloud services.
Market Presence
One of the largest technology companies in the world, known for its leadership in AI, cloud services, and enterprise solutions.
Technology
IBM is a leader in AI (via Watson), quantum computing, and cloud technologies, providing cutting-edge solutions to businesses across industries.
Industry Recognition
Recognised as a leader in technology and innovation, consistently ranking highly in AI and cloud infrastructure. IBM is also noted for its extensive patent portfolio.
The Challenge
As part of its digital transformation initiative, PRISA-IBM aimed to develop a new radio web portal for Los 40 Principales. The primary challenge was ensuring a seamless user experience (UX) and responsive UI design within the Autonomy TeamSite platform.
Previous Approach
The design team struggled to integrate UX/UI design into the software effectively. They needed an experienced UX Development Specialist to bridge the gap between design concepts and functional development.
Impact of the Challenge
- Tight deadlines and high costs made the situation urgent.
- Without the right UX/UI integration, the platform risked a suboptimal user experience, impacting audience engagement.
The Solution
I was engaged as a Lead UX/UI Developer, collaborating with a specialist team of 12 to:
- Develop and integrate UX designs into a fully responsive web platform.
- Ensure cross-device compatibility for desktops, tablets, and mobiles.
- Implement a scalable front-end architecture, optimising performance within the Autonomy TeamSite environment.
Key Deliverables
User Experience (UX) & UI Components
- Business Requirements & Information Architecture
- End-to-End Wireframe Design
- GUI & Design System Implementation
- High-Fidelity UI Designs
- Interactive UX Solution Journeys
- Fully Responsive Web Components
Development Contributions
- UI Development & Front-End Architecture
- Cross-Platform UI Integration (Desktop, Tablet, Mobile)
- Accessibility & Usability Enhancements
- Leadership in UX/UI Development Strategy
The Results & Impact
- Successfully delivered 300+ responsive UI components for the radio web portal.
- Ensured on-time delivery of a fully developed platform.
- Created a new, engaging user experience that enhanced audience interaction.
- Improved platform scalability and performance, reducing future development costs.