Finance, Insurance & Fintech
Case Study: Experience Design for Shout 2020 Ltd
Shout 2020 Ltd
Client Overview
Shout Payments is an emerging financial technology company focused on providing innovative payment solutions to businesses and consumers. Their goal is to simplify and secure transactions, offering mobile and digital payment platforms designed for ease of use and enhanced security. As a growing player in the fintech space, Shout Payments is committed to streamlining payment processes and improving customer experiences across various sectors.
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Customer Base
Shout Payments serves a diverse range of businesses, from small startups to large enterprises, primarily in retail, hospitality, and e-commerce.
Global Reach
With expanding operations across the UK, US, and several European and Asia-Pacific regions, Shout Payments is steadily building a strong international presence.
Employees
A small but growing team of experts in finance, technology, and customer service, dedicated to delivering effective payment solutions.
Revenue
While specific revenue figures are not disclosed, Shout Payments is rapidly gaining traction in the fintech industry.
Profit Before Tax
Specific profit figures are not publicly disclosed.
Products & Solutions
Shout Payments offers several applications, including mobile wallets, point-of-sale (POS) systems, and other digital payment solutions to meet the evolving needs of businesses.
Market Presence
Trusted by businesses globally, Shout Payments is building a reputation for its reliability and commitment to innovation in the payment processing sector.
Technology
The company leverages advanced security protocols, including end-to-end encryption, and employs AI to optimise payment processing and fraud detection.
Industry Recognition
As a rising star in fintech, Shout Payments is recognised for its innovative approach to payment solutions and its focus on customer-centric services.
The Challenge
Shout Payments required a comprehensive and cohesive design approach to unify its brand and digital presence. The company faced challenges in creating a new professional-looking brand, presentation, and website to deliver its pitch and present its project to buy-in stakeholders. Additionally, it struggled to maintain design consistency across its products, resulting in fragmented user experiences. There was a critical need to deliver a strategic design plan under tight deadlines to ensure product alignment and market competitiveness.
Previous Approach
The company had sought external support to address its design inconsistencies. However, previous attempts failed to achieve a holistic and integrated user experience strategy, leading to inefficiencies in product development and branding inconsistencies.
Impact of the Challenge
- Risk of delays on a critical deadline.
- Inconsistent user experience across multiple products.
- Lack of a unified brand identity and website design.
The Solution
I was engaged as the Creative Director and the Lead Designer to drive the design strategy, ensuring consistency and alignment across all products. My responsibilities included:
- Conducting a comprehensive UX audit of existing products.
- Developing a strategic critical plan to deliver results within a limited time.
- Performing competitor analysis to benchmark industry best practices.
- Leading the UX and UI design of the presentation and website to create world-class products.
- Collaborating with cross-functional teams to implement the design solutions effectively.
Key Deliverables
User Experience (UX) & UI Designs
- Business Requirement Analysis
- Branding and Logotype
- Information Architecture
- End-to-End Presentation
- End-to-End Wireframe Designs (Figma)
- High-Fidelity GUI
- UX Journey
- UX Copy
- Web Prototype
Design & Development Contributions
- User-Centred Design (UCD) Practices
- AI Research & Business Analysis
- UX & UI Design Consultancy
- Accessibility & Usability Optimisation
- Leadership & Cross-Team Collaboration
The Results & Impact
- Successfully delivered a new brand identity and logotype, ensuring product unification.
- Designed and launched two critical products (Presentation & Website) on time.
- Ensured design consistency across products
- Improved user experience.
- Delivered a delighted client and measurable business value.