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Case Study: UX & UI Transformation for Accenture CIO Rapid Development

Accenture

Case Study: UX & UI Transformation for Accenture CIO Rapid Development

Client Overview

Accenture is a global professional services company specialising in consulting, technology, and operations services. As of the financial year ending in February 2025, Accenture has demonstrated significant growth and strategic progress.

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Customer Base

Accenture serves clients across more than 120 countries, with a diverse portfolio spanning various industries. It works with over 75% of the Fortune Global 500 companies.

Global Reach

Operating in over 120 countries, Accenture provides services through a vast network of offices and delivery centres worldwide.

Employees

Employs approximately 801,000 people globally, contributing to a wide range of expertise and service offerings.

Revenue

Reported revenues of $64.9 billion for the fiscal year ending in August 2024.

Profit Before Tax

Achieved a profit before tax of $3.8 billion in the same period.

Products & Solutions

Offers a comprehensive range of services, including strategy, consulting, digital, technology, and operations services, with a focus on innovation and digital transformation.

Market Presence

Holds a significant position in the global consulting and IT services market, serving a diverse client base across various sectors.

Technology

Invests heavily in emerging technologies such as cloud computing, artificial intelligence, and cybersecurity to enhance service offerings and client solutions.

Industry Recognition

Recognised for its commitment to excellence, Accenture has received numerous awards and accolades, including being listed among the Fortune Global 500 companies.

The Challenge

Accenture's CIO Rapid Development team needed to deliver new digital tools for CIOs in America and worldwide, specifically for their marketing website. However, the existing development process faced inefficiencies due to a lack of UX specialists who could bridge business requirements with intuitive, high-performance user interface designs.

Previous Approach

The team had been contracting various specialists for UX design and UI development, but they needed additional expertise to streamline the design process, conceptualise new solutions, and ensure seamless user experience flows across applications.

Impact of the Challenge

  • Potential delays in project delivery.
  • A growing demand for UX expertise to transform business requirements into user-friendly interface designs.
  • Increased complexity in aligning UI development with business objectives.

The Solution

I was brought in to lead the UX design and UI development for multiple projects, implementing strategic design solutions to enhance usability and efficiency. My role involved:

  • Developing UX & UI Strategies for three modern applications.
  • Designing high-fidelity GUI aligned with business requirements.
  • Delivering intuitive user interfaces optimised for desktop, tablet, and mobile.
  • Implementing front-end development using HTML5, CSS3, and JavaScript.

Key Deliverables

User Experience (UX) & UI Designs

  • Business Requirement Analysis & Logic
  • Information Architecture
  • End-to-End Wireframe Designs
  • High-Fidelity GUI & Design Systems
  • UX Solution Journeys & Prototypes

Design & Development Contributions

  • User-Centred Design (UCD) Practices
  • Research & Product Design Leadership
  • Collaboration with Cross-Functional Teams
  • Interaction Design & Usability Optimisation
  • Accessibility & Performance Enhancements

The Results & Impact

  • Successfully delivered three complex applications on time.
  • Enhanced user engagement and experience consistency across platforms.
  • Increased business efficiency and user satisfaction.
  • Direct and indirect value returns for Accenture and its clients.

Keywords

User Experience
UI Development
UI Strategy
UX Research
Information Architecture
Interaction Design
Mobile
Responsive Design
Enterprise UX
Product Design
Accessibility
Digital Transformation
HTML5
CSS3
JavaScript