Maritime Consultancy & Shipping
Case Study: UX Strategy & Design for Clarksons Platou Applications
Clarksons Platou
Client Overview
Clarksons Platou, founded in 1852, is a leading global provider of integrated shipping services, specialising in maritime brokerage and investment banking services.
View full client details
Customer Base
Serves over 4,000 clients, including shipowners, charterers, and institutional investors.
Global Reach
Operates in 64 offices across 28 countries.
Employees
1,500+ professionals globally.
Revenue
Acquired RS Platou in 2015, expanding its service offerings in the shipping and offshore sectors.
Profit Before Tax
Not publicly disclosed.
Products & Solutions
Broking: Provides services across tanker, dry bulk, and container markets. Financial: Offers equity and fixed-income trading, research, and corporate access in the energy, shipping, and oil services sectors. Research: Delivers detailed market analysis in shipping, offshore energy, and energy transition. Port Services: Efficient logistics support through port agency operations. Technology: Develop digital tools to support maritime logistics, decarbonisation, and offshore renewables.
Market Presence
A global leader in maritime consultancy, competing with major firms in the industry.
Technology
Invests in innovative tech solutions to improve operational efficiency and drive sustainability in maritime services.
Industry Recognition
Widely recognised for its pioneering role in the shipping and maritime industry.
The Challenge
Clarksons Platou faced challenges with design consistency and user experience across its suite of applications. Both existing and new projects required a revamp to improve the look and feel of mobile and web applications, ensuring they met user expectations and aligned with business goals.
Previous Approach
Before the redesign, the platform lacked a unified UX design, resulting in inconsistent tools and user flows. The software was used by employees, clients, and potential leads, but the varying design elements made it difficult to ensure a seamless experience across different user groups.
Impact of the Challenge
The Solution
As the Lead UX Designer, I was brought on board to audit the existing applications and design new solutions for both ongoing and upcoming projects. The solution involved:
- Consistency Across Platforms: I developed a UX strategy to enforce consistency across Clarksons Platou's mobile and web applications using a Style Guide.
- UI/UX Overhaul: The design focused on providing a cohesive user experience, introducing new concepts to transform business requirements into visual user interface design flows and user journeys.
- Cross-Device Design: I ensured that the solution worked seamlessly across desktop, tablet, and mobile devices, maintaining a unified experience for all users.
Key Deliverables
UX & UI Deliverables
- Desktop, Tablet & Mobile UX
- Business Requirements & Logic
- Information Architecture
- End-to-End Wireframe Design
- GUI & Design System
- High-Fidelity GUI Designs
- End-to-End UX Solution Journeys
- End-to-End Prototypes & UI Designs
Development Contributions
- UX Experience Design & UCD
- Research & Usability Testing
- Product Design Leadership
- Team Collaboration & Leadership
- UI Interface Design & Architecture
- Interaction Design Implementation
- Leadership Contributions in Accessibility & Usability
The Results & Impact
- The new UX strategy introduced consistency across Clarksons Platou's platform, improving both usability and the look and feel of their applications.
- The GUI Style Guide ensured a unified design language for all applications, improving the user experience for both employees and clients.
- The intuitive design increased business value by streamlining workflows, boosting productivity, and enhancing client satisfaction.
- The project was delivered on time, enabling the business to gain a competitive edge in its market.