Logistics & Transport
Case Study: HR Platform Design for DHL Express
DHL Express
Client Overview
DHL Express, a division of DHL Group, is a global leader in the logistics industry, specialising in international time-definite shipments. The company connects people and markets, facilitating global trade with a focus on reliability and speed.
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Customer Base
Serves over 7.5 million customers globally, including businesses and individual consumers
Global Reach
Operates in over 220 countries and territories
Employees
Employs over 100,000 professionals worldwide
Revenue
Expanded through strategic acquisitions to enhance its logistics network
Profit Before Tax
Not publicly disclosed.
Products & Solutions
Offers express parcel delivery, customs clearance, and supply chain solutions
Market Presence
Recognised as a leader in global parcel shipping, competing with major players like FedEx and UPS
Technology
Utilises advanced tracking systems, automated sorting, and data analytics to improve efficiency
Industry Recognition
Celebrated for service quality, innovation, and sustainability efforts in logistics
The Challenge
DHL Express HR needed a solution to promote, retain, and develop their employees. They required a platform that would enable both existing and new employees to engage with the business daily.
Previous Approach
DHL has undertaken various initiatives to help with employee development, promotion, and retention. However, DHL Express still needed a robust solution to address these challenges effectively.
Impact of the Challenge
- Due to the lack of clear pillars and employee benefits, staff turnover was high, with employees changing jobs frequently. This instability made it difficult for DHL to build a consistent and engaged workforce.
The Solution
As Lead UX Architect and Designer, I collaborated closely with DHL Express stakeholders and the internal team to deliver:
- A UX Vision and a Demo that presented a linear survey of the new HR Platform.
- The design was based on previous research conducted with both employees and the HR department to ensure the platform addressed the employees' needs and expectations.
Key Deliverables
UX & UI Components Delivered
- Desktop, Tablet & Mobile UX
- Business Requirements & Logic
- Information Architecture
- End-to-End Wireframe Design
- GUI & Design System
- High-Fidelity GUI Designs
- End-to-End UX Solution Journeys
- End-to-End Prototypes & UI Designs
Research & Development
- UX Experience Design (UCD)
- Product Design Leadership
- Team Collaboration
- UI Interface Design & Architecture
- Leadership Contributions
- Usability & Accessibility
- Interaction Design Implementation
The Results & Impact
- DHL Express HR received a new vision for engaging employees based on direct feedback from staff.
- A platform design that aligned with employee needs, promoting greater engagement and retention.
- The HR platform is now a central hub for employee engagement, retention, and development.
- The Demo created a strong positive impact during the global presentation and successfully increased interest in the new platform.