Finance, Insurance & Fintech
Case Study: Experience Design for Elephant Capital Group
Elephant Capital Group
Client Overview
Elephant Capital Group Limited is a UK-based financial consultancy specialising in Foreign Exchange (FX), Banking, Payments, and Processing. The company provides strategic financial solutions by connecting businesses with Tier 1 Banks, Asset Managers, Forex Brokers, Electronic Money Institutions, Card Program Managers, and Payment Gateways, helping clients optimise financial growth and efficiency.
View full client details
Customer Base
Elephant Capital Group serves a growing portfolio of clients across various financial sectors, including banking, investment, and fintech, assisting them in navigating complex financial landscapes.
Global Reach
Headquartered in the United Kingdom, Elephant Capital Group is positioning itself for international expansion, offering financial solutions that cater to businesses and high-net-worth individuals worldwide.
Employees
The company is a micro-sized firm, employing fewer than 10 professionals, each dedicated to delivering personalised, strategic financial solutions.
Revenue
As a micro-entity, Elephant Capital Group Limited's turnover and balance sheet totals are under £632,000, qualifying it for small business status.
Profit Before Tax
Specific profit figures are not publicly disclosed.
Products & Solutions
The company offers a comprehensive suite of services, including Foreign Exchange (FX) Payments, Global Payments, Treasury Management, Card Processing, and Wealth Management, all designed to meet the unique financial needs of businesses and individuals.
Market Presence
While still emerging, Elephant Capital Group is establishing itself as a trusted financial partner, focused on delivering innovative and tailored solutions to help businesses optimise financial strategies and achieve sustainable growth.
Technology
Leveraging cutting-edge technologies, Elephant Capital integrates AI-driven risk assessments, blockchain solutions, and secure payment processing to ensure efficiency and security in all its financial transactions.
Industry Recognition
No publicly available information regarding industry awards or recognitions has been disclosed.
The Challenge
Elephant Capital Group had an existing website that did not meet the professional standards required to compete in the financial industry. The company needed a complete brand transformation, including a new logotype, website, and brand identity, to establish a world-class digital presence. The goal was to create a top-tier professional appearance that would instil confidence in stakeholders and effectively communicate their vision.
Previous Approach
Before engaging my services, the company had an outdated website that lacked the modern aesthetic, usability, and competitive positioning required for the financial sector. They had previously attempted to improve their digital presence but lacked the specialised UX/UI expertise and strategic design approach necessary to elevate their brand to an industry-leading standard.
Impact of the Challenge
- Lack of professional branding diminished credibility among investors and stakeholders.
- The outdated website failed to effectively communicate the company's value proposition.
- Lower engagement and conversion rates due to an ineffective lead qualification process.
- Usability and accessibility issues limited reach and impacted user experience.
The Solution
I was engaged as the UX & UI Experience Designer | Consultant SME to lead the design and implementation of Elephant Capital Group's brand and digital presence. My responsibilities included:
- Developing a completely new brand identity, including a premium logotype and a dual-theme (dark/light) responsive website tailored for financial audiences.
- Creating a world-class website to replace outdated ones, ensuring a high level of professionalism to match competitors in the industry.
- Developing an interactive call-to-action system to streamline lead qualification and improve engagement and conversion rates.
- Conducting in-depth user research, ensuring compliance with WCAG accessibility standards (ARIA, semantic HTML, keyboard navigation, contrast ratios).
- Implementing front-end development best practices, coding with semantic HTML5, WAI-ARIA roles, lazy loading, and async/defer scripts, achieving 100% Lighthouse & PageSpeed scores in performance, accessibility, best practices, and SEO.
- Optimising UI assets and code efficiency, using CSS minification, image optimisations, responsive typography, and caching strategies for a seamless, high-speed experience.
- Collaborating and business teams to develop and integrate design with functionality while maintaining brand consistency and usability.
Key Deliverables
User Experience (UX) & UI Designs
- Complete Brand Identity & Logotype
- User Experience (UX) & UI Designs
- Professional-Grade Website (Figma Designs & Prototypes)
- User Research & Accessibility Compliance
- Optimised Front-End Development & Validation
- Lead Qualification System for Higher Conversion Rates
- Complete Responsive Website Development Application
Design & Development Contributions
- User-Centred Design (UCD) Practices
- AI Research & Business Analysis
- UX & UI Design Consultancy
- Accessibility & Usability Optimisation
- Leadership & Cross-Team Collaboration
The Results & Impact
- Successfully delivered a new brand identity and logotype, establishing a strong visual foundation for future expansion.
- Replaced the old website with a highly professional, competitive responsive web application, elevating the client's market positioning.
- Enhanced user engagement through an optimised call-to-action system, improving lead qualification.
- Achieved industry-leading performance scores, ensuring an accessible, high-speed user experience.
- Strengthened stakeholder confidence, providing a seamless and professional digital presence.
- Delivered a delighted client, with measurable improvements in SEO for conversion and usability.